11/2017 – Present I was hired as an Online Experience Specialist and now UI/UX Designer at Wolford. As the only digital designer at Online Dept., I was in charge of big range of tasks. I have created many assets that directly contribute to the brand’s visual language, and have been also in charge of UX/UI research.
Assets include, landing pages, newsletters, ads, homepage banners, illustrations. I used to work along with web-developing team on UI Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.
Besides creation of landing pages, graphic assets, email marketing in support of Digital Marketing, I was also given the responsibility for redesigning the interface of Wolford global online-shop in order to develop look and feel along with customer journey and navigation.
- UX data research;
- Interaction and coordination with development team.