Yulia Terentyeva

yulinka.design@gmail.com
linkedin
SAAS PLATFORM
B2B

Adverity

Adverity is the marketing analytics and data intelligence SaaS platform, that provides companies with tools to make sense of their marketing data. It helps businesses optimize their marketing strategies by providing insights and analytics across various channels.

Significantly simplified the onboarding process for new customers for our ROI Adviser AI module




//APPROACH

Design thinking


User research and competitive analysis were conducted to understand how platform users navigate and identify their needs, goals, and friction points.

Interviews and survey results provided by our UX researchers

Data from Customer Support




Results

01

The onboarding process for new users was transformed into a wizard, to guide users step-by-step to input information in a prescribed order.

02

UI Consistancy across the platform was achieved.

03

The representation of error rates for the ROI recommendations became more clear.

//TESTIMONIALS

Jacopo Cargnel,

VP User Experience,
Adverity

«Yulia did an excellent job in improving key ux aspects of the product, such as the on-boarding / setup flow for new users.


She also contributed in the overall UI consistency of the product. She demonstrated fast learning attitude in a complex and technical environment, strong proactivity towards improving the user experience of Reveal, high responsiveness to indications of the team lead.

She is confident with producing diverse types of design deliverables, always with high quality and meeting expectations of the stakeholders. She demonstrated also developed soft skills and attitude for team work. She is definitely an excellent professional under all aspects, and it was a pleasure to work with her.»