Yulia Terentyeva

yulinka.design@gmail.com
linkedin
E-COMMERCE
B2C

Wolford

During my 4.5 years of work, I held the sole designer role, which involved a variety of tasks. These included continuously improving the UX of the online shop to align with user-centric principles, as well as handling graphic production for customer acquisition and retention in support of E-Commerce.








//APPROACH

My Process


Market research, competitor analysis, and user feedback to identify pain points and opportunities.





01

The major elements were redesigned, such as the Main menu, Homepage, Category pages, Product pages.

02

A new checkout flow, designed as a wizard, was created to eliminate obstacles in the customer journey, aiming to minimize the bounce rate.

03

The measured impact on a global level is coved with an increase of Session Duration by 11% and a decreased Bounce-rate by 5%.

04

Online sales overall increased by 45% in the short fiscal year 2020. This indicates a qualitative UX/UI development for our web-shop and marketing channel activities.

05

The size guide was optimized with more user-friendly size charts, aligned with the measurement units used in each country.

//TESTIMONIALS

Matteo Petruzzellis

Head of Online Department,
wolford

«Very eager to learn, Yulia grew very quickly from the generic graphic / web designer role into a much more specialized UX/UI professional, able to conceptualize and craft effective digital products.


As the only designer in the Online Dept, she brilliantly took ownership of most web graphics production for all locales across the EMEA and US markets.

Thanks to her unique personality, she contributed to the fun we enjoyed in the very diverse, very multicultural team we had, and got the trust and respect of everyone.
She’s also a strong photographer, with great taste and an excellent sense of visual composition.»

//MY WORK IN SUPPORT OF E-COMMERCE

Homepage Design

//MY WORK IN SUPPORT OF E-COMMERCE

Landing Page Design

//MY WORK IN SUPPORT OF E-COMMERCE

Newsletters Design