Work at Wolford
11/2017 — 03/2022
Wolford is a Retail and Fashion Company.
I was hired as an Online Experience Specialist and later switched to UI/UX Designer in the E-commerce department.
In support of the B2C online shop, I was in charge of a big range of tasks and created many assets that directly contribute to the brand’s visual language.
As a UX/UI designer, I took a part in optimization and redesign of the interface of Wolford global online shop in order to develop look and feel along with customer journey and navigation.
Optimization of Wolford online shop
Revamp of the look and attitude for Wolford online shop. This includes the major
elements, such as the Main menu, Homepage, Category pages, Product pages,
- UX data research;
- High Fidelity Prototyping, wireflows;
- Interaction and coordination with development team.