Yulia Terentyeva


Singing Rock

A leading manufacturer of climbing equipment and personal protective gear for work at heights and rescue.

As part of design exploration for Singing Rock, I’ve worked on prints for a special release of climbing t-shirts.


Stylization as a rock climbing gym

Drawing inspiration from the rugged and dynamic nature of the sport, I developed a series of designs that embody the spirit of adventure and exploration.


Climbing personas

For these illustrations, I’ve created 3 climbing personas — boulder climber, long routs climber, and alpinist.


Climbing area map

In climbing and mountaineering guides, we can often find drawn schematic maps of climbing areas. I imagined how could look a map of a climbing area called Singing Rocks and formed it as a brand-recognizable arrow.